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Seth Godin on Stepping Up and Making it Happen

Seth Godin is the author of 17 bestselling books. He’s the founder of email marketing pioneer Yoyodyne, and the charity-driven publishing platform Squidoo. And he’s the selfless dispenser of daily wisdom via the most popular marketing blog on the planet.

But if you had to sum Seth up in one word, it might well be impresario.

The classical definition of that word refers to a promoter, manager, or conductor of an opera or concert company.

The modern definition, set forth by Seth himself when he’s teaching others about the prime entrepreneurial role of the connection economy, is as follows:

One who gathers others together for creating art–the art of making a ruckus; the art of inventing the future; the art of important work.

Whether bootstrapping a startup by building an audience first, curating content to create something vibrant and new, or assembling a tribe that changes the world, it’s the modern impresarios who best take advantage of the power of the Internet to turn intangible ideas into real things that really matter. Things that change lives.

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Michael Hyatt on Building a Media Platform and Becoming a 10-Year Overnight Success

Michael Hyatt is the former Chairman and CEO of Thomas Nelson Publishers, the seventh largest trade book publishing company in the U.S. In fact, Hyatt has been involved in the traditional publishing business his entire working life.

Not the typical profile of a do-it-yourself blogger, right?

And yet, in 2012 when Thomas Nelson was acquired by HarperCollins and Michael left his executive role, it was his 8-year-old blog that opened the door to an exciting and vibrant new chapter of his life. A blog that he toiled in frustrating obscurity for many of those foundational years.

It was the blog that provided the launch pad for his New York Times, Wall Street Journal, and USA Today bestselling book Platform: Get Noticed in a Noisy World. And it was the book that opened the door to his membership program Platform University. Seems like we can learn a few things from this guy about building our own online marketing and sales platforms.

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David Siteman Garland on the Infinite Scalability of Online Courses

Photo by Tim Mossholder

It’s the ultimate Internet dream: create something once that sells over and over again, even while you sleep. And what better product than information itself?

Turns out, it’s not that easy for the idle dreamer. And often, Internet entrepreneurs work 16-hour days in order to “make money while they sleep.”

The good news is that the dream has shifted. Instead of hucksters offering “no work Internet cash machine” models to gullible business opportunity types, the concept of an “online business” has become a viable thing that experienced professionals and committed entrepreneurs explore and attain as part of the legitimate business world.

David Siteman Garland discovered this for himself thanks to his popular podcast, The Rise to the Top. He was constantly asked by his audience for the secret to creating a popular and profitable show, and David’s answer was always the same — it’s the art of the interview. So he created a course on the topic, and the rest (including his podcast!) is history.

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Pat Flynn on Entrepreneurial Inspiration and His Profitable Content Strategy

In 2008, Pat Flynn was happily employed by an architectural firm. And then, like a lot of people in 2008, just like that … out of a job.

It was the best thing that ever happened to him.

Since that point, Pat has built a business that supports his family through blogging and podcasting. And he’s just getting started.

Rather than some “Master of the Universe” type, Pat shares with you that (like most of us in this industry) he was initially scared and winging it. But it wasn’t long until he had the confidence to take the next step, and then the next … all by simply putting in the work and being consistent.

Listen in to Pat’s story and the specific steps he took to go from broke and unknown to running his own new media business. This was my first conversation with Pat, and I was impressed by not only his knowledge and business savvy, but how genuine he is.

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Jay Baer on “Generosity Marketing” and the Power of Business Podcasting

Image of Tools Arranged on Wood Floor

You’d expect a guy who’s started five multi-million dollar businesses from scratch to know a thing about marketing that works. And then, of course, he’d write the book on it.

In this case, the guy is Jay Baer, and the book is Youtility, a guide so useful for effective marketing it’s becoming a franchise unto itself. In his spare time, Jay is a highly sought-after keynote speaker, podcaster, angel investor, new media personality, and restless entrepreneur who can’t help but add just one more project to his portfolio.

I asked Jay to be the first in a series of Rainmaker.FM interviews that illuminate the path of content marketing into the future. You’ll notice some common themes that turn up time and again among those who have already successfully built audiences, and Mr. Baer sets the stage perfectly.

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How to Use Content Curation to Create a Recurring Revenue Business

Image of Man With Binoculars

It’s no secret that I’m a tireless advocate for the creation of original content to fuel business growth. My next online project, however, is based on … curation.

You read that right. I’m starting a new site, and the centerpiece of my content strategy will be locating and making sense of the smartest articles, audio, and video I can find in that topical market that are created by others.

Sound strange?

Listen in and check out the three-part process I’m following, so you can start building your own profitable content curation strategy:

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7 Ways to Find a Topical Market that Will Fuel Your Digital Commerce Business

Image of Unfolded Paper Map

Before you get down to business online, you need to find the topic(s) and market(s) that can support that business.

And, after answering your questions on digital sharecropping and content curation, that’s exactly what Brian and I get into on this week’s episode of Rainmaker FM.

Listen in and check out the seven-part process for finding the topic market that can fuel your online business …

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The Crucial Starting Point for Building a Digital Commerce Business

Image of Vintage Measuring Tape

After answering a couple of your questions (leave yours in the comments below), Brian Clark and I talk about the big picture of digital commerce.

Many of us are now familiar with platforms like Udemy and Skillshare, but in 2007 Copyblogger launched it’s first product, one that was aimed directly at the myth that people wouldn’t pay for digital content.

A lot has happened in those seven years, and a lot of businesses have moved (and been born) online.

What does this mean for you?

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Behind the Scenes: The Launch, Membership Sites, and What Punk Rock has to do with Content Marketing

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Once again, Robert and I are stripping it down for a behind the scenes episode.

The public launch of the Rainmaker Platform is behind us, and the results outdid our expectations. If you’re on board, welcome, and thanks!

We’ve only just scratched the surface of what we’ll teach you to do with Rainmaker. Membership sites with a variety of business models have permeated the Internet business scene since the beginning, and that’s only intensifying as online advertising continues to underwhelm.

Plus, we ask for your feedback on the last two episodes of the podcast in order to craft our go-forward format choices. And finally, we announce how a punk rock legend will become a part of the mix in 2015.

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Keep Them Fascinated: How to Discover Your Winning Difference as a Content Marketer

How to be Fascinating

You hear over and over that you need to be unique. To come at things with a fresh angle. To discover your winning difference.

It’s all true. And it’s not just the “art of marketing” that dictates these things. It’s the science behind what fascinates us.

You can try chasing trends by being a “me too” marketer. The legendary players, however, come not from chasing what’s happening, but by running in a different direction.

Author and entrepreneur Sally Hogshead has committed her career to helping people discover their winning difference. And a content-driven approach to communicating that difference is amazingly powerful – because it makes you fascinating to follow — to the right crowd, that is.

This new installment of New Rainmaker takes you on a journey with Sally as she outlines what it takes to develop a fascinating and unique position in your market. The answer might surprise you.

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