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How to Use Content Curation to Create a Recurring Revenue Business

Image of Man With Binoculars

It’s no secret that I’m a tireless advocate for the creation of original content to fuel business growth. My next online project, however, is based on … curation.

You read that right. I’m starting a new site, and the centerpiece of my content strategy will be locating and making sense of the smartest articles, audio, and video I can find in that topical market that are created by others.

Sound strange?

Listen in and check out the three-part process I’m following, so you can start building your own profitable content curation strategy:

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7 Ways to Find a Topical Market that Will Fuel Your Digital Commerce Business

Image of Unfolded Paper Map

Before you get down to business online, you need to find the topic(s) and market(s) that can support that business.

And, after answering your questions on digital sharecropping and content curation, that’s exactly what Brian and I get into on this week’s episode of Rainmaker FM.

Listen in and check out the seven-part process for finding the topic market that can fuel your online business …

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The Crucial Starting Point for Building a Digital Commerce Business

Image of Vintage Measuring Tape

After answering a couple of your questions (leave yours in the comments below), Brian Clark and I talk about the big picture of digital commerce.

Many of us are now familiar with platforms like Udemy and Skillshare, but in 2007 Copyblogger launched it’s first product, one that was aimed directly at the myth that people wouldn’t pay for digital content.

A lot has happened in those seven years, and a lot of businesses have moved (and been born) online.

What does this mean for you?

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Behind the Scenes: The Launch, Membership Sites, and What Punk Rock has to do with Content Marketing


Once again, Robert and I are stripping it down for a behind the scenes episode.

The public launch of the Rainmaker Platform is behind us, and the results outdid our expectations. If you’re on board, welcome, and thanks!

We’ve only just scratched the surface of what we’ll teach you to do with Rainmaker. Membership sites with a variety of business models have permeated the Internet business scene since the beginning, and that’s only intensifying as online advertising continues to underwhelm.

Plus, we ask for your feedback on the last two episodes of the podcast in order to craft our go-forward format choices. And finally, we announce how a punk rock legend will become a part of the mix in 2015.

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Keep Them Fascinated: How to Discover Your Winning Difference as a Content Marketer

How to be Fascinating

You hear over and over that you need to be unique. To come at things with a fresh angle. To discover your winning difference.

It’s all true. And it’s not just the “art of marketing” that dictates these things. It’s the science behind what fascinates us.

You can try chasing trends by being a “me too” marketer. The legendary players, however, come not from chasing what’s happening, but by running in a different direction.

Author and entrepreneur Sally Hogshead has committed her career to helping people discover their winning difference. And a content-driven approach to communicating that difference is amazingly powerful – because it makes you fascinating to follow — to the right crowd, that is.

This new installment of New Rainmaker takes you on a journey with Sally as she outlines what it takes to develop a fascinating and unique position in your market. The answer might surprise you.

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The Key Element of 21st Century Persuasion

University Hallway

Back in the 1950s, a bedridden man faced certain death from inoperable, terminal cancer.

Tumors the size of oranges had invaded the man’s neck, groin, chest, and abdomen. The patient’s only hope was a new experimental cancer drug called Krebiozen.

Three days after the initial treatment, the man was out of bed and joking with his nurses. As treatment continued, his tumors shrunk by half.

Ten days later, he was discharged from the hospital … the cancer was gone.

That’s pretty amazing in itself. The more amazing thing is that Krebiozen didn’t actually work.

In this episode of New Rainmaker we look into the unstoppable power of belief, and what it means for doing business in the 21st century.

Stay tuned …

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The New Rainmaker as Magical Mentor on the Buyer’s Journey

What do the actors Laurence Fishburne and Alec Guinness have in common?

Aside from being very good — and very successful — at what they do, they’ve both played a very particular kind of role in their careers. You might know them better as Morpheus and Obi Wan Kenobi, respectively.

These are roles that strike at the very heart of our desire for adventure and change.

They also happen to strike at the heart of what makes a business truly great and profitable.

In this episode of New Rainmaker we follow an ancient thread that began thousands of years ago, but has critical relevance to how you can build your audience — and your business — today.

Stay tuned …

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Behind the Scenes: How the New Rainmaker Strategy Evolves in Plain Sight

Well, we missed last week, but for good reason, as you’ll hear in this episode.

Despite that small setback, we’ve got a lot to report to you about the progress of this site and what it might mean for your own business goals.

Which brings us back to one of the main reasons we’re doing all of this … to teach you everything we learn as we execute the development of this platform in real time.

Stick around …

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The Critical Thing You Need to Earn Targeted Traffic – Today, and into the Future

There is nothing new under the sun. What was old, is new again. It’s all been said and done before …

Those adages are true in your university philosophy class, and just as true when it comes to your media strategy.

If you’re working too hard trying to keep up with every new tactic and technology and social network that bubbles up online … and wondering what the essential asset is in building an audience, then this episode of New Rainmaker is for you.

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8 Ways a Digital Media Platform is More Influential than “Marketing”

We’ve been talking about “media not marketing” in this broadcast quite a bit … but what does that actually mean, what can it look like?

As you’ll hear in this episode, examples of a media-first approach done very well are all around us, it only takes a simple shift in thinking to see them.

But can this approach to building an audience have an actual effect on the bottom line revenue of your business, or is it just more philosophical wordplay?

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