What do the actors Laurence Fishburne and Alec Guinness have in common?
Aside from being very good — and very successful — at what they do, they’ve both played a very particular kind of role in their careers. You might know them better as Morpheus and Obi Wan Kenobi, respectively.
These are roles that strike at the very heart of our desire for adventure and change.
They also happen to strike at the heart of what makes a business truly great and profitable.
In this episode of New Rainmaker we follow an ancient thread that began thousands of years ago, but has critical relevance to how you can build your audience — and your business — today.
Stay tuned …