An Invitation to All New Rainmakers …

We laid the groundwork with 10 audio episodes of the New Rainmaker podcast.

Then we launched the Pilot program of the Rainmaker Platform, and over 1,000 people took us up on it.

Now, you guessed it … it’s webinar time!

That means it’s time to take a deep dive into the “how to” of developing your own media-first marketing strategy, as well as the tactics that will help you successfully execute on it.

If you are reading this and are already on the New Rainmaker email list, you’ve heard about the three intensive webinars I’m producing next month.

If you are not on the New Rainmaker email list, make sure you scroll down to the bottom of this page and sign up today.

I asked Robert to record a short audio invitation containing the details of the three webinars, listen in below …

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Master Your Domain: The Technology Solution for New Rainmakers

The absolute best way to experience the new Rainmaker Platform is to:

  1. See it
  2. Play with it
  3. Build a site with it

And in just a few days, you get to do that, as long as you’re signed up on this invitation list. All at no charge.

But, in the meantime, you’re more than welcome to listen to me talk about it. This overview will answer most of the questions that people asked about the platform.

This is not a sales pitch. Beyond the laid back approach, I think I actually try to talk some of you out of it. ;)

In this episode of New Rainmaker, you’ll get an overview of the Rainmaker Platform. Plus, you’ll get the details about the Pilot program, and what that means as far as the deal you’ll get.

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The New Rainmaker as Magical Mentor on the Buyer’s Journey

What do the actors Laurence Fishburne and Alec Guinness have in common?

Aside from being very good — and very successful — at what they do, they’ve both played a very particular kind of role in their careers. You might know them better as Morpheus and Obi Wan Kenobi, respectively.

These are roles that strike at the very heart of our desire for adventure and change.

They also happen to strike at the heart of what makes a business truly great and profitable.

In this episode of New Rainmaker we follow an ancient thread that began thousands of years ago, but has critical relevance to how you can build your audience — and your business — today.

Stay tuned …

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Behind the Scenes: How the New Rainmaker Strategy Evolves in Plain Sight

Well, we missed last week, but for good reason, as you’ll hear in this episode.

Despite that small setback, we’ve got a lot to report to you about the progress of this site and what it might mean for your own business goals.

Which brings us back to one of the main reasons we’re doing all of this … to teach you everything we learn as we execute the development of this platform in real time.

Stick around …

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The Critical Thing You Need to Earn Targeted Traffic – Today, and into the Future

There is nothing new under the sun. What was old, is new again. It’s all been said and done before …

Those adages are true in your university philosophy class, and just as true when it comes to your media strategy.

If you’re working too hard trying to keep up with every new tactic and technology and social network that bubbles up online … and wondering what the essential asset is in building an audience, then this episode of New Rainmaker is for you.

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8 Ways a Digital Media Platform is More Influential than “Marketing”

We’ve been talking about “media not marketing” in this broadcast quite a bit … but what does that actually mean, what can it look like?

As you’ll hear in this episode, examples of a media-first approach done very well are all around us, it only takes a simple shift in thinking to see them.

But can this approach to building an audience have an actual effect on the bottom line revenue of your business, or is it just more philosophical wordplay?

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Why the New Rainmaker is a Digital Media Producer

Back in the day, the Big Dream of any creator involved striking a deal with a name like Random House, Warner Brothers, or Atlantic Records.

Signing a deal with one of those immortal entities was considered the gold ring, the opening of the only door to independence, respect, and success in media and entertainment.

Then, in the course of less than twenty years, the Internet obliterated those power structures, leaving creators of all kinds — for better or worse — holding their futures in their own hands.

That game has not only changed, there’s now an entirely new and different game …

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Behind the Scenes: How (and Why) New Rainmaker is Produced

It’s time to pull back the curtain for just a few minutes and talk about what we’ve learned (so far) from producing New Rainmaker.

We’re only three episodes in, but this is something we want to do periodically throughout the run of the broadcast, starting right now.

Stay tuned as Brian Clark and I take you behind the scenes of the early days of this particular media brand and then talk a bit about where it all might be going.

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How to Build a Lucrative Asset While You Make it Rain

In the days before the Internet, if you wanted to create and distribute any kind of content on a large scale, you needed to either be wealthy, have connections, win the cultural lottery of getting picked, or possess a nearly impossible combination of any of those factors.

Only a very privileged few had the resources to own a radio station, a recording studio, or a printing press.

Even fewer could cover the cost and supply the expertise required to keep those kinds of operations running.

But all of those problems existed before the Internet.

What now?

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