Behind the Scenes: The Launch, Membership Sites, and What Punk Rock has to do with Content Marketing


Once again, Robert and I are stripping it down for a behind the scenes episode.

The public launch of the Rainmaker Platform is behind us, and the results outdid our expectations. If you’re on board, welcome, and thanks!

We’ve only just scratched the surface of what we’ll teach you to do with Rainmaker. Membership sites with a variety of business models have permeated the Internet business scene since the beginning, and that’s only intensifying as online advertising continues to underwhelm.

Plus, we ask for your feedback on the last two episodes of the podcast in order to craft our go-forward format choices. And finally, we announce how a punk rock legend will become a part of the mix in 2015.

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Keep Them Fascinated: How to Discover Your Winning Difference as a Content Marketer

How to be Fascinating

You hear over and over that you need to be unique. To come at things with a fresh angle. To discover your winning difference.

It’s all true. And it’s not just the “art of marketing” that dictates these things. It’s the science behind what fascinates us.

You can try chasing trends by being a “me too” marketer. The legendary players, however, come not from chasing what’s happening, but by running in a different direction.

Author and entrepreneur Sally Hogshead has committed her career to helping people discover their winning difference. And a content-driven approach to communicating that difference is amazingly powerful – because it makes you fascinating to follow — to the right crowd, that is.

This new installment of New Rainmaker takes you on a journey with Sally as she outlines what it takes to develop a fascinating and unique position in your market. The answer might surprise you.

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The Key Element of 21st Century Persuasion

University Hallway

Back in the 1950s, a bedridden man faced certain death from inoperable, terminal cancer.

Tumors the size of oranges had invaded the man’s neck, groin, chest, and abdomen. The patient’s only hope was a new experimental cancer drug called Krebiozen.

Three days after the initial treatment, the man was out of bed and joking with his nurses. As treatment continued, his tumors shrunk by half.

Ten days later, he was discharged from the hospital … the cancer was gone.

That’s pretty amazing in itself. The more amazing thing is that Krebiozen didn’t actually work.

In this episode of New Rainmaker we look into the unstoppable power of belief, and what it means for doing business in the 21st century.

Stay tuned …

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The New Rainmaker as Magical Mentor on the Buyer’s Journey

What do the actors Laurence Fishburne and Alec Guinness have in common?

Aside from being very good — and very successful — at what they do, they’ve both played a very particular kind of role in their careers. You might know them better as Morpheus and Obi Wan Kenobi, respectively.

These are roles that strike at the very heart of our desire for adventure and change.

They also happen to strike at the heart of what makes a business truly great and profitable.

In this episode of New Rainmaker we follow an ancient thread that began thousands of years ago, but has critical relevance to how you can build your audience — and your business — today.

Stay tuned …

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Behind the Scenes: How the New Rainmaker Strategy Evolves in Plain Sight

Well, we missed last week, but for good reason, as you’ll hear in this episode.

Despite that small setback, we’ve got a lot to report to you about the progress of this site and what it might mean for your own business goals.

Which brings us back to one of the main reasons we’re doing all of this … to teach you everything we learn as we execute the development of this platform in real time.

Stick around …

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The Critical Thing You Need to Earn Targeted Traffic – Today, and into the Future

There is nothing new under the sun. What was old, is new again. It’s all been said and done before …

Those adages are true in your university philosophy class, and just as true when it comes to your media strategy.

If you’re working too hard trying to keep up with every new tactic and technology and social network that bubbles up online … and wondering what the essential asset is in building an audience, then this episode of New Rainmaker is for you.

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8 Ways a Digital Media Platform is More Influential than “Marketing”

We’ve been talking about “media not marketing” in this broadcast quite a bit … but what does that actually mean, what can it look like?

As you’ll hear in this episode, examples of a media-first approach done very well are all around us, it only takes a simple shift in thinking to see them.

But can this approach to building an audience have an actual effect on the bottom line revenue of your business, or is it just more philosophical wordplay?

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Why the New Rainmaker is a Digital Media Producer

Back in the day, the Big Dream of any creator involved striking a deal with a name like Random House, Warner Brothers, or Atlantic Records.

Signing a deal with one of those immortal entities was considered the gold ring, the opening of the only door to independence, respect, and success in media and entertainment.

Then, in the course of less than twenty years, the Internet obliterated those power structures, leaving creators of all kinds — for better or worse — holding their futures in their own hands.

That game has not only changed, there’s now an entirely new and different game …

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Behind the Scenes: How (and Why) New Rainmaker is Produced

It’s time to pull back the curtain for just a few minutes and talk about what we’ve learned (so far) from producing New Rainmaker.

We’re only three episodes in, but this is something we want to do periodically throughout the run of the broadcast, starting right now.

Stay tuned as Brian Clark and I take you behind the scenes of the early days of this particular media brand and then talk a bit about where it all might be going.

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How to Build a Lucrative Asset While You Make it Rain

In the days before the Internet, if you wanted to create and distribute any kind of content on a large scale, you needed to either be wealthy, have connections, win the cultural lottery of getting picked, or possess a nearly impossible combination of any of those factors.

Only a very privileged few had the resources to own a radio station, a recording studio, or a printing press.

Even fewer could cover the cost and supply the expertise required to keep those kinds of operations running.

But all of those problems existed before the Internet.

What now?

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